At Labchem, we have the expertise and flexibility to design and develop your brand. Whatever your needs, we guide you through every step of the development process for your project.
The steps: from design, formulation, and certification applications to bottling according to the chosen container and labeling. The key to our success is collaboration. In addition, we are agile, accessible, and available, which allows us to give your project the priority it deserves, whether it is small or ambitious.
Private label products are defined as products manufactured by one company and often sold by a third party under a different brand name.
Because an identical product is not available from your competitor, you benefit from greater control over brand positioning in relation to price. When similar products abound and identical products are widely distributed, this distinction—a private label product—allows you to maintain profit margins in line with the real value you offer your customers. Furthermore, depending on your market or internal needs, the pricing strategy and cost objective itself can be an integral part of the development process, since you have a clear view of the costs of formulation, manufacturing, and packaging based on the desired characteristics.
Private labels are perceived as unique in every respect: ingredients, packaging, brand name, and logo. They offer the advantage of exclusivity, as these products can only be found in their own distribution networks or companies. Although competition may come from alternative products, a private label sets you apart from the competition and contributes to sales profitability.
Thanks to the unique nature of your products, it is easier for you to tell a captivating and engaging story in your marketing efforts. By taking advantage of the opportunities to create unique promotions, photos, events, and content that highlight product attributes, marketing your private label becomes easier. And most importantly, only your company will reap the rewards of the brand's investment and promotional efforts.
Unlike national brands, private label purchases should give you more flexibility in production and purchasing to meet demand or your specific needs. As a result, you benefit from greater control over your inventory levels, a major advantage. Locally produced private label products offer the agility needed to respond quickly to opportunities as they arise, without significant supply delays or costly inventory surpluses.
You benefit from the advantage of developing customized brand designs, giving you a competitive edge. Thanks to your private label strategy, your products will be unique. If resold, they will captivate a customer base that will be loyal to your brand. In the case of private label products that will be used in your establishments or businesses, they will prominently display your brand image to your customers.
Products that reflect your image and stand out, another way to strengthen your brand!
